Find out everything about the legendary German drink Jägermeister!
The new Jägermeister book invites fans to follow its inventor, Curt Mast, into his lab. The exact recipe has always been top secret and part of the global brand’s allure. But those who look and read carefully will discover many of the 56 ingredients and understand the rigorous quality that goes into every single drop of Jägermeister as it matures for around twelve months in oak barrels.
The book’s subtitle, “The best nights of your life”, threads through the book and takes readers behind the scenes to discover the emotionally charged premium spirit. The captivating publication contains numerous impressions from the world of Jägermeister, with headquarters in Wolfenbüttel. It celebrates the brand that stands for eight decades of history, eight decades of emotion and eight decades of diversity and inclusion. The result is not a chronological history, but an invitation to embark on a voyage of discovery.
All facets are presented here in this book, including its history, exciting facts about the world-famous family-run business, recipes and of course many (festival) stories. Celebrities like Guns 'N' Roses member Dizzy Reed, and footballer Paul Breitner also share accounts of the most legendary night of their lives.
Reports from celebrities and fans about their greatest Jägermeister highlights
• Emotional images and campaigns, and exciting facts about the world-famous brand and its success
• Masterful recipes and selected how-know of the best bartenders
• 350 colour illustrations
A great gift for every fan - entertaining, interesting and extensive!
Author Anja Delastik is a creative consultant, author and journalist. With a lot of curiosity, creativity and sense of trends and people, she already has realised numerous publications. She lives a great passion for art, culture, music and the cult all about Jägermeister. A good base for this new brand book.
Publication date: 01/02/2022
Dimension: 280mm X 250mm