I’ve been crazy about the snow for as long as I can recall. I can remember looking at photos of me lined up with my siblings in what I once thought were horrendous 1970s snow outfits while my mother took the obligatory “going to the snow” family photo. I can’t remember when these photos stopped being unique, but it must have been when I was around 5 or 6 when my parents become obsessed with skiing and so weekend trips to the snow ceased to be a novelty requiring photographic evidence.
I love the snow. I’ve always loved the snow. I worked as the Falls Creek Race Club Administrator for the past 6 years, so I had an excuse to live at Falls Creek. Worked as a ski instructor for the past 2 years so I could finally work ON the snow. In fact, it’s safe to say that apart from a short break around my mid-twenties, I’ve spent that most of my life figuring out how to juggle work and family to spend as much time as possible at the snow.
I’ve been collecting snow paraphernalia for a long time, and slowly the collection grew from being small bits and bobs stored in a shoebox, to taking over the equivalent of a 4-car garage in 2021. That’s when I decided that I should turn the obsession into a business and open a store. Safe to say that wasn’t the light bulb moment my husband hoped I’d have. I think he was imagining a call to hoarders anonymous.
I’ve collected almost everything: Ski suits, ski boots, skis, badges, fabric patches, plates, cups, crockery, placemats, signs, adverts, posters, postcards, board games, puzzles, dolls, toys, lights, decanters, toboggans, hats, beanies, headbands, helmets, boot bags, backpacks, ski bags, bum bags, snowshoes, snow boots, ski skates and scarves amongst other things.
I decided to sell a portion of my vintage collection to make way for the constant cycle of new acquisitions and couple my vintage collectables with beautiful brand-new gifts & homewares that enhance and complement the vintage products I can bear to part with. And thus, my store was born.
I Dream of Snow provides a carefully curated collection of authentic vintage snow items, new snow décor, gifts, toys, and books. After a fast renovation of the old Spa Q space at St Falls Resort, the I Dream of Snow Falls Creek shop is opening for Winter 2023.
I had a minor crisis when I tried to divide my vintage snow outfits into “sell or keep’” piles. The only pile that was growing was the “to keep” pile. So, I decide to open Australia’s first vintage snow suit hire to help us all to embrace circular fashion and do my bit for environmental sustainability.
Renting clothing is a great way for people to have access to “new to them” clothing at a fraction of the cost of buying the item. It is environmentally friendly as it is re-using and, at times, remaking or re-purposing an existing item that has already been manufactured and is out in the world.
So, if you are hunting for that perfect alpine piece to go into your Falls Creek apartment, or to keep the your snow dreams bubbling near the surface when you’re back home, or looking for a one-piece suit for a Retro Ski Day, visit the www.idreamofsnow.com Store on Level 1, St Falls Resort West and dive into my snowy world. I can pretty much guarantee I’ve got something for almost everybody.
Have a great week and see you in store!
Underneath PowederKeg Bar, St Falls Resort.